Highly efficient children books production with asterPRO Full Cycle
Hongbo Haotian is a large-scale Chinese printing company, established in 2010 in Beijing with the goal of servicing the metropolitan area of the capital city where publishing houses are flourishing.
Hongbo’s main products are high-end art and photo albums and children's books, the latter a strong and thriving market in China. The company, already a customer of Meccanotecnica since 2014 with an asterEVO book sewing machine, decided to increase its production capacity for thread sewn books with an asterPRO Full Cycle to meet the increasing market demand in this segment.
The children’s book segment in 2019 accounts for 26,5% of China’s total book retail market, according to Beijing-based OpenBook, a clearinghouse for publishing statistics. The segment expanded 18,5% compared to 2018, confirming a double-digit growth streak.
Whether this growth trajectory is due to the sheer number of people under 18 (about 370 million and counting) and newborns (14,65 million in 2019) or its rising middle class (around 400 million people) with higher disposable income to spend on education and reading, it is seemingly unstoppable.
(From the article: “Children’s Books in China 2020: Looking Ahead” published in April 2020 by Publishers Weekly).
