How to cost-effectively produce high-quality books in short runs
Print-on-demand is rapidly becoming mainstream and an alternative to traditional publishing practices.
The introduction of POD technology and the adoption of new business models by digital printers, binders, and publishers have generated a new range of books and enabled opportunities unthinkable only a few years ago. Technology innovation, in fact, has a disruptive power that can change the whole industry, but it also opens new possibilities.
Digital production currently accounts for 10% of all printed books in Europe, with a predicted CAGR of 15% between 2017 and 2022, according to the report "Market overview" by Caslon. Today, moreover, print runs of 100-500 copies account for the largest portion of book printers' and publishers' print volume, as stated by a recent InfoTrend survey.
